The Definitive Guide to Johnnie Walker Blue Label Ultra
The Definitive Guide to Johnnie Walker Blue Label Ultra
Blog Article
The Ultra bottle is the results of a five-yr quest by Johnnie Walker’s owner, Diageo, to locate the most sustainable and lightest packaging probable though retaining the posh aura in the franchise and its Unique mixture of whiskies, which involve ultra-scarce Oban, Brora, Royal Lochnagar, and several ghost distilleries.
The result noticed glass staying hand-blown right into a teardrop condition. For the first time inside the brand name’s heritage, the long-lasting sq. Johnnie Walker bottle has been reformed.
Johnnie Walker’s five years of research and development have meant the knowledge obtained is becoming utilized throughout the array of Diageo items.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dim chocolate and florals
World wide Style and design Director at Diageo, Jeremy Lindley who led the look task, explained, “Johnnie Walker Blue Label Ultra was born from an ideation session checking out the future of luxury. With other types transferring toward lightweight – such as eyewear and high-performance biking – we questioned no matter whether luxury spirits could follow accommodate. “We took our eyesight to some workforce of qualified glassmakers and in the course of a five calendar year take a look at-and-understand procedure slowly learned how to generate stylish, light-weight glass.
From peaty whisky to fruity whisky, lean on our professional insights to find the complete wide range and character of different whisky flavours.
In the middle of its 5 years of exploration, the model continues to be granted a UK patent4 and to motivate even more progress inside the sector – and in a primary for Diageo – a license towards the patent is going to be presented with a royalty-no cost foundation to any person on earth who needs to share in these discoveries.
. The Formerly claimed ‘lightest weight Scotch whisky bottle’ was launched by a UK retailer and weighed all-around 298 grams.
Created via a test-and-understand model with exterior glass makers, this mild-bodyweight bottle contains a handblown teardrop form that reimagines Johnnie Walker's iconic square design and style, exemplifies the way forward for lightweight, and assists explore new options for lighter, reduced carbon packaging options.
Find out more about Spirit of Progress – our world-wide ESG programme that will help create a far more inclusive and sustainable environment.
The technical problems that lightweighting provides led us to incorporate different style and design and generation technical specs that we couldn't have envisaged Initially of our journey; from the requirement of the tear fall form which We have now moulded to however mimic the enduring square kind of Johnnie Walker bottles, for the addition of a protective cage to permit for your spherical base, and also the hand-creating and filling of each and every unique bottle to stay away from damages in output.
Diageo has submitted filings to obtain its granted United kingdom Patent No. GB2616831 B endorsed as licensable of correct over the UKIPO patent sign-up, and interested functions are invited to request a normal royalty free of charge, non-exclusive licence from Diageo.
We figured out that the lightest, strongest glass bottle you can also make without having compromising longevity can be a teardrop condition.
The reveal of Johnnie Walker Blue Label Ultra signals the brand name’s dedication to innovation, with hopes that the ground-breaking design and style could inspire the more magnificent, lightweight, and minimal-carbon whisky bottles of tomorrow.
We have been a global leader in beverage Alcoholic beverages with An impressive selection of brands throughout spirits and beer.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, in addition to a amount of ghost whiskies, first manufactured in read more distilleries which have considering that shut.
For the reason that time of its founder, John Walker, people who Mix its whiskies have pursued flavour and top quality above all else.